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Journal of business & industrial marketing 29:3, 253-264[abstract] [full text] [pdf] 19plavini punyatoya, ashish sadh, sushanta kumar mishra 2014 role of brand globalness in consumer evaluation of new product branding strategy. Journal of business & industrial marketing emerald article: alliance market orientation, new product development, and resource advantage theory. Journal of business and industrial marketing v kumar on the journal of marketing the executive director of the center for excellence in brand and customer.
She has published in international journals, including journal of business and industrial marketing, management decision, journal of advances in management research, journal of strategic marketing, and asia pacific journal of marketing and logistics. Read industrial branding in the digital age, journal of business & industrial marketing on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Journal of business & industrial marketing determinants of brand relevance in a b2b service purchasing context mariana gomes teresa fernandes amélia brandão. This journal publishes original articles, industry-based case studies and expert commentary on wide-ranging topics relating to brand management research and practice the journal of brand management has established itself as the leading authoritative journal on brand management and strategy it.
Journal of business & industrial marketing | citations: 631 | the journal of business & industrial marketing explores all aspects of marketing and offers in-depth research articles that enrich the. Our marketing curriculum is designed to demonstrate to students the implications of these insights for different areas of marketing practice, including branding, pricing, new product development, advertising and marketing communication, channels of distribution, and marketing research. Journal of business & industrial marketing 31:2, 247-259 online publication date: 7-mar-2016 stefano bresciani , alberto ferraris , gabriele santoro and heidi r nilsen.